Just because watching ‘Rocky’ makes the man cry, does not mean it’s a reflection of his SEM skills. In fact, Zac’s one of the most talented members of FirstClick and guides our Sydney Account Managers to achieving exceptional results. His job is to ensure FirstClick is developing top-class SEM strategies aimed at over-delivering for our clients.
Zac’s general day revolves around strategy development and implementation, conversion optimisation and analytics and measurement of our clients’ campaigns to ensure they’re continually over-performing.
Prior to joining the FirstClick team in 2007, Zac was client-side for Choice, so has a deep understanding of our client’s needs.
He is passionate about the industry and in 2011 went to New York to gain further SEM expertise (and for the adventure too, of course). He thoroughly enjoyed tucking into the pizza and bagels and wondering around Central Park and after 13 months returned home to us, having missed his FirstClick family.
When the boss isn’t around, Zac works harder. That’s just the kind of guy he is.