In his role as SEM Account Director, Matt is responsible for optimisation and reporting, as well as ensuring client accounts are delivering to their targets. He also assists with developing campaigns that include granular campaign structure, keywords and ad copy, and monitors campaign results to ensure the client objectives are met.
Matt describes himself as a strategic & creative thinker with occasional nerd-like tendencies, and a big picture thinking, coffee drinking New Zealander with a background in technology. He has specialised in search marketing for the past 2 years, and believes that SEM is about understanding the digital landscape and interpreting key data so that clients can run the most effective campaigns.
When not in the office, Matt is a super-fit sports lover who recently competed in a surf lifesaving competition in Narrabeen and was part of the winning team. In fact, Matthew jogged to one of his interviews at FirstClick and was greeted at the door by our fitness enthusiast MD. No wonder he got the job!