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My Blog Posts

  • How to Get Your SEO and SEM Working Together

    As you know, SEO deals with your organic listings and SEM deals with your paid search advertising. The two are completely separate. Or, are they? When you think of a paid ad, it’s easy to assume that you pay for every click they generate, but research shows that just isn’t true. Where Do Those Clicks Really Come From? When we think of the […]

  • Why Page Load Speed is so Important to your business

    Earlier this year, Google Analytics released the Site Speed Report which allowed site owners to monitor page speed. Google happens to use page-load speed as one factor when ranking websites and measuring quality score. So now, as well as being able to track usability metrics through bounce rates, time on site and page views, you can also help identify problems using […]

  • Google Launches Flight Search

    Back in July, Google announced that they had plans to develop a new flight search functionality when they acquired ITA software, which tracks flight times and fares. Therefore, it came as no surprise this week when Google launched its new Flight Search feature in the US. Integrating ITA data into search results isn’t something new. […]

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