Tools & Technologies

FirstClick has invested significantly in developing search technologies to help build and manage SEM campaigns for large and dynamic websites. Our tools and technology include:

FirstClick Intelligence®

FirstClick Intelligence® is our web based reporting suite for SEM and SEO.  FirstClick Intelligence® has data feeds built for search engines including Google, Yahoo, and Bing and integrates with our client’s data either through 3rd party analytics or internal systems.

We can provide either an off-the-shelf or fully customised solution depending on your needs.  The important thing is, you get real-time reporting access and we can quickly and easily optimise campaigns (also in real-time) to ensure the best benefit to your business.

FirstClick Intelligence® provides insight, efficiency and effectiveness.

KeyWord Generator

Keyword Generator creates and expands long tail keywords for SEM by joining keywords together based on identified variables, for example; locations, pricing or value propositions.

The tool automatically creates large keyword lists by joining relevant keywords together to target long-tail keywords efficiently and effectively. This automated system increases campaign size and optimisation efficiency and minimises repetitive human labour.

AdCopy Relevance

AdCopy Relevance develops large volumes of targeted ad copies. It allows our team to develop unlimited templates which can then be assigned at the account, campaign or ad group level. AdCopy Relevance automatically generates creative copy that is targeted to the keywords within the ad group by incorporating keywords of that ad group. The system has 3 core components:

  1. Client data management – clients supply a data feed (via XML, CSV etc)
  2. Template management – account managers develop templates for creative framework
  3. Ad copy management – client data and templates are combined together to produce targeted ad copy.

Competition market share analyser

We also have a range of other leading tools and technologies to increase efficiencies and our clients search marketing results.

  • Keyword research tool – find high volume, less competitive keywords
  • Keyword rank & traffic correlation
  • Keyword movement alerter
  • Live link checker.


By leveraging best practice optimisation techniques to alert our Account Managers to opportunities, we have the ability to act in real time. Our account alerts cover:

  • Adcopy – statical significance split tester automatically alerts adcopy ready for optimisation
  • Keyword Query
  • Placement
  • Landing Page
  • Out of stock checker – if you can’t provide a data feed, we can check your site periodically to check if you have stock
  • Page not found checker – if your site structure changes and you are unaware, our Page not Found checker will raise an alert to our Account Managers to adjust the landing page.

Tools covering SEM and SEO

  • Google analytics API integration into reporting system
  • Performance by keyword
  • Our state-of-the-art reporting dashboard allows us to manage our clients’ campaigns effectively and efficiently with a focus on performance management.

Competetive analysis

  • Adthena (third party)

Get in touch to find out more

Our performance-based approach and premium service have enabled us to develop a blue-chip client list that includes Medibank, ahm, Foxtel, Toyota and Lexus.

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