Search Engine Marketing

Through strategic Search Engine Marketing (SEM), we’ll increase your revenue and ROI by generating qualified, targeted traffic through paid search and paid social.

We’ll design a multi-faceted strategy incorporating:

  • Key search engines such as Google and Bing
  • The Google Display Network and YouTube
  • Device-specific strategies across desktop, mobile and tablets
  • Social networks including Twitter, facebook and Linkedin.

We will use the most effective blend of technology and human intelligence to ensure we generate exceptional results that deliver real business impact.

What are the benefits?

  • The fastest and most effective way to generate revenue (not just traffic) for your business
  • Targets your customers at various touch-points, channels and devices online
  • Captures users across your purchase funnel, with relevant messaging, in the right place
  • and time.

How it works…

Our approach covers strategy development, campaign planning, and optimisation and reporting.

1. Strategy Development

  • Understand your business and objectives
  • Audit and improve current campaigns
  • Identify which channels, levers, devices and ad formats for maximum ROI

2. Campaign Planning

  • Analyse your competitive landscape and incorporate actionable insights
  • Develop granular campaigns that address each stage of your conversion funnel
  • Integrate the strategy with your online and offline brand activity

3. Optimisation and Reporting

  • Develop structured optimisation frameworks across channels, keywords, bids, creative, landing pages
  • Implement required bid technology & customised reporting, including attribution modelling
  • Implement Test & Learn strategies to optimise for maximum ROI.

At FirstClick, we can work in collaboration with your in-house team or provide a stand-alone service to take your SEM to the next level.

Our performance-based approach and premium service have enabled us to develop a blue-chip client list that includes Medibank, ahm, Foxtel, Toyota and Lexus.

Contact us
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