Reporting & Insights: FirstClick Intelligence®

Key to any successful digital marketing campaign is having the right information and insights, at the right time. That’s why we developed FirstClick Intelligence®, an always-on reporting platform, especially for our clients.

FirstClick Intelligence® combines data from multiple sources such as Google Analytics and Adobe (and more), to provide real-time insight into the metrics that matter to your business.

Generate real-time reports to satisfy all of your stakeholders – from Senior Leadership to Digital Marketing Specialists. You can even measure performance from a combination of data points on a daily, weekly, monthly, annual or impromptu basis.

What are the benefits?

  • All your data in one location in a format that makes sense to you
  • Track performance to targets, rather than just change over time, giving you true insights into marketing effectiveness
  • Online, real-time reporting tailored to the needs of your organisation.

How it works…

  1. Reporting can consume so much of your team’s time. FirstClick can address this with our Reporting and Insights offering which takes a clear five step approach:
  2. Define your business goals and ‘metrics that matter’
  3. Identify available data sources such as Google Analytics, Adobe, Webtrends or your own website
  4. Identify manually produced reports and automate them
  5. Set up API link to data sources
  6. Build custom reports based on available data and your individual requirements.

Save time, money and human resources by consolidating your digital marketing reporting needs to a single, on-demand SaaS reporting platform.

 

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*REPORT: 2013 DATA-DRIVEN MARKETING SURVEY, Domo

Our performance-based approach and premium service have enabled us to develop a blue-chip client list that includes Medibank, ahm, News.com.au. Foxtel, Toyota and Lexus.

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