Key to any successful digital marketing campaign is having the right information and insights, at the right time. That’s why we developed FirstClick Intelligence®, an always-on reporting platform, especially for our clients.
FirstClick Intelligence® combines data from multiple sources such as Google Analytics and Adobe (and more), to provide real-time insight into the metrics that matter to your business.
Generate real-time reports to satisfy all of your stakeholders – from Senior Leadership to Digital Marketing Specialists. You can even measure performance from a combination of data points on a daily, weekly, monthly, annual or impromptu basis.
What are the benefits?
- All your data in one location in a format that makes sense to you
- Track performance to targets, rather than just change over time, giving you true insights into marketing effectiveness
- Online, real-time reporting tailored to the needs of your organisation.
How it works…
- Reporting can consume so much of your team’s time. FirstClick can address this with our Reporting and Insights offering which takes a clear five step approach:
- Define your business goals and ‘metrics that matter’
- Identify available data sources such as Google Analytics, Adobe, Webtrends or your own website
- Identify manually produced reports and automate them
- Set up API link to data sources
- Build custom reports based on available data and your individual requirements.
Save time, money and human resources by consolidating your digital marketing reporting needs to a single, on-demand SaaS reporting platform.