Paid Social

Paid social media advertising includes any paid or sponsored presence on networks including LinkedIn, Facebook, Twitter and YouTube. Paid social connects brands with their online communities in a more targeted way, allowing you to amplify your message more effectively.

Paid Social is one of the most effective channels for driving traffic to your website and gaining new customers for your brand.

At FirstClick, we use a systematic test and learn approach to ensure the best possible results for our clients. We see Paid Social very much as an essential complementary channel to your broader digital marketing strategy. 

What are the benefits? 

  • Amplify your digital marketing – opportunity to connect to a wider audience and drive awareness
  • Granular, precise targeting based on interests, locations and demographics
  • Reconnect with users who have already visited your site.

How it works…

Social sites hold a wealth of information that can be used to connect users with relevant and engaging advertising.  We use this information to create highly targeted campaigns for enterprises, however, it’s our structured and analytical approach that sets us apart from the rest.

The FirstClick formula:

  1. Set objectives, in line with overall business and marketing objectives
  2. Identify success metrics – ranging from discovery and awareness to engagement and conversion
  3. Define target audience
  4. Create highly targeted segments based on psychographics and demographics
  5. Brainstorm creative ideas and messaging
  6. Develop creative testing matrix (including headline, USP, CTA and images) for each segment
  7. Implement creative with structured testing methodology
  8. Launch campaigns
  9. Review creative and segment performance
  10. Continue to optimise based on test learnings and results.

FirstClick’s Paid Social offering connects your brand with audiences in a highly targeted way.

*Vizu 2013 Paid Social Media Advertising – Industry Update and Best Practices

Our performance-based approach and premium service have enabled us to develop a blue-chip client list that includes Medibank, ahm, News.com.au. Foxtel, Toyota and Lexus.

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