Our Approach

Capture and convert your traffic into customers and revenue.

We’ll develop a tailored search marketing strategy for your brand to complement your business growth strategy. It’ll be based on your business model, objectives, product types and categories and your value proposition – all part of your business growth strategy right? We’ll help you address the entire customer life-cycle of acquisition, activation and retention. You will capture and convert your traffic into customers and ongoing revenue.

We’ll develop an integrated and targeted Internet marketing strategy to deliver measurable and incremental business results to you. We’ll ensure your strategy covers the entire cycle – from acquisition to retention. It should cover Search Engine Marketing as well as Search Engine Optimisation. And of course it should be optimised and measured using the best online reporting and technology available. Here’s what your targeted Internet marketing plan should look like:

Our Approach - Mapped Out

Integrated approach

FirstClick is experienced in integrating search marketing into the broader marketing mix, and working with multiple agencies including advertising, creative, branding, media buyers, PR, website design and development, and analytics agencies.

These experiences enable us not only to use SEM to support regular or burst campaigns, but also to take proactive roles in developing creative SEM strategies to strengthen your broader marketing results.

Our performance-based approach and premium service have enabled us to develop a blue-chip client list that includes Medibank, ahm, News.com.au. Foxtel, Toyota and Lexus.

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