More smartphones = more mobile searches = more revenue for your brand. This presents a substantial opportunity for you to capitalise on another brand touch point to attract customers – mobile search.
Recent research shows that mobile devices have higher click through rates (not to mention lower CPCs) than desktop devices. People are in the moment, wanting, searching. Why not make it easy for them and put a tailored mobile ad that’s easy to use and interact with on a mobile device, right in front of them? You can bet not many of your competitors are doing so right now.
We’ve been working with our clients on mobile search strategies for years – well, since mobile search marketing came about. If you treat your mobile search campaigns differently to your desktop search campaigns, you’ll see real results.
Good mobile campaigns should be short and sweet. They also lend themselves to local based results (I’m on the train on the way to the city and I need a haircut…). Google Mobile search makes it incredibly easy to target these customers – with the right mobile search strategy.
Bottom line – don’t take a blanket approach with your campaigns. Google Mobile search is on the rise and you need to give your mobile customers an experience they can’t say no to.