Google Analytics Audit

For reliable and deep insights into your marketing and online initiatives, you need to ensure your Google Analytics (GA) implementation is set up correctly and uniquely tailored to your business.

As a Google Analytics Certified Partner, we can review your entire analytics implementation to ensure best-practice. This is essential if you want your analytics to provide real insights that help steer marketing and business decisions.

Our analytics audit will uncover meaningful improvements to your analytics configuration, allowing you to fully leverage the power of GA.

What are the benefits? 

  • Peace of mind knowing you have industry-leading analytics in place, giving you confidence to optimise your marketing initiatives based on what your data is telling you
  • Assurance of data quality, integrity and accessibility for your organisation
  • Greater insights into your business by leveraging enhanced functionality across your analytics platform.

How it works…

FirstClick will review your analytics set-up, troubleshoot and provide solutions for best-in-class analytics measurement. We have a six step process:

  1. Ensure page, event and eCommerce (if applicable) tracking are properly applied
  2. Enable custom features such as custom variables, onsite search and demographics
  3. Clean-up accounts and profiles including naming, filters and access
  4. Assess goal and funnel tracking to ensure business objectives are met
  5. Review campaign tracking parameters to effectively track marketing channels
  6. Provide solutions documentation and support developer implementation and quality checks.

Our analytics audit will deliver greater insights to drive exceptional results. We’ll ensure you can access the data you need, get the most out of your analytics platforms and upskill your team for data-driven decision making.

*eConsultancy Online Measurement and Strategy Report 2012

Our performance-based approach and premium service have enabled us to develop a blue-chip client list that includes Medibank, ahm, News.com.au. Foxtel, Toyota and Lexus.

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