Web Analytics Consulting

Web analytics is all about driving high-impact business insights from data. Let’s call it another step in driving greater ROI…

We provide an entire suite of digital analytics products and services tailored specifically to your website. We’ll train you on how to use your data to your advantage – we’ll even show you how to love your data so you’ll never want to make another decision without it.

We offer a highly bespoke web analytics service and will work with your team to review and audit your current set-up and help define your key business metrics and reporting requirements.

What are the benefits? 

  • Deeper insights to give you a competitive edge
  • Make more informed decisions regarding your website and marketing campaigns through customised reporting tailored to your individual needs
  • A complete view of your data to help steer decisions aimed at increasing ROI and generating real business results.

How it works…

We meet with you to understand your business needs and scope out a project tailored to your business needs; services can include a range of the following analytics opportunities

  1. Analytics audit: review set-up, troubleshoot and ensure best-in-class implementation
  2. Analytics reporting: build effective dashboards, reports and alerts bespoke to your business
  3. Goals and Funnels Intelligence: identify opportunities to improve your conversion funnel
  4. Competitor Intelligence: deliver competitor insights that will inform your digital marketing strategy
  5. Conversion Rate Optimisation: drive results with ongoing optimisation & conversion rate improvement
  6. Attribution Modelling: custom model tailored to your unique customer journey
  7. ROI Modelling: develop a complex and custom ROI model for your brand
  8. Call tracking: Close the loop on call centre leads with complete call tracking
  9. In-store retail tracking: map in-store behaviour to online behaviour and understand the connection
  10. Analytics training: overall better interpretation of reports – training tailored to you.

If you’re looking for deeper insights to give you the competitive edge and drive better ROI, get in touch with us today for a free consultation.

*Digital Marketing Depot Market Intelligence Report 2013

Our performance-based approach and premium service have enabled us to develop a blue-chip client list that includes Medibank, ahm, News.com.au. Foxtel, Toyota and Lexus.

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