Content – everyone’s producing it but are they just adding to the noise? We’ll help you leverage strategic content marketing to connect with your audience through effective story telling.
We’ll work with you to develop a content marketing strategy that’s aligned with your brand and objectives. It will be tailored to your customer’s needs and will outline the types of content best suited to each stage of their buying cycle.
We’ll assist you in producing the right content for your brand and identify the best channels to amplify it to your audiences. Your content marketing will constantly evolve based on analysis of your core metrics for success.
What are the benefits of a Content Marketing Strategy?
- Use content to close the gap between your customer’s needs and your solutions
- Become the authority in your field by helping customers on their journey to purchasing
- Fuel your search and social strategy with quality content that inspires your prospects to take action.
How it works…
We offer bespoke solutions, tailored to your needs and objectives. We work with you to:
- Define success – identify content marketing objectives and key metrics to track and measure
- Leverage SEO keyword research, conduct competitor analysis and audit your existing content to identify gaps and highlight opportunities
- Create an overall content marketing strategy with a road map for the creation and implementation of your content, mapped to your buyer personas
- Define which channels and formats will suit your brand and your content the best
- Define the best approach to engage with your audiences around your content
- Analyse results regularly to optimise and continually improve the results against your objectives.
Content Marketing is the vehicle for inspiring your prospects to take action. Connect with your audience, understand them, speak their language and solve their problems – and ultimately, move them through the purchasing funnel.