Competitive Intelligence

Knowing what your competitors are doing online, and specifically, in Search, will allow you to outperform them.

Our Competitor Intelligence service allows you to monitor your competitors’ online presence in paid and organic search. Monitor their share of voice and share of spend, CPCs, keywords, campaigns, ad copy rankings and more – allowing you to stay abreast of what’s happening in your market, and ultimately, stay ahead of your competitors.

Using the best-in-class technologies, we’ll help you gain real insights into the search landscape unique to your business, to help you make important strategic decisions.

What are the benefits? 

  • Get a full analysis of keyword trends and competitor activity to inform your search and broader marketing strategy
  • Benchmark yourself against your competitors through share of voice insights across both organic search and paid search
  • Gain a greater understanding of messaging techniques your competitors are using to draw attention to their ads and whether they are successful.

How it works…

FirstClick will implement hawk-like monitoring of your keywords and competitors across SEO and SEM channels to gain actionable intelligence insights. We have a five step formula:

  1. Search activity monitored in AdThena with unlimited keywords and competitors
  2. Custom projects created in Search Metrics for deeper understanding of organic search performance
  3. Strategic agendas developed to determine key interest areas
  4. Reports and actionable insights delivered monthly or quarterly in face-to-face reviews
  5. Results integrated into search processes to foster ongoing optimisation.

Our Search Intelligence offering will ensure you know your competitors, as well as your unique search landscape, helping you make decisions that create results.

 

Our performance-based approach and premium service have enabled us to develop a blue-chip client list that includes Medibank, ahm, News.com.au. Foxtel, Toyota and Lexus.

Contact us
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