Analytics Audit

Certified Google Analytics PartnerAs a certified Google Analytics Partner our experienced Analytics experts are perfectly positioned to review, report on and deliver actionable insights tailored to your needs with an Analytics Audit.

If you have been collecting data for some time but suffer from data analysis paralysis or if you would need an expert to review your Google Analytics setup for best practice recommendations, FirstClick can help.

We offer a range of Analytics Audit services such as:

Review for Best Practices

Google Analytics changes every now and then, new features are released, interface changes, tracking code updates are just of the changes we see every year. FirstClick can review your Analytics account for best practices and provide a report with detailed recommendations.

Analytics Troubleshooting

If you are struggling with an Analytics problem or your Analytics is not working as desired, an Analytics Audit will assist in identifying why things aren’t working and provide you with recommendations to fix the issue. Whether it’s cross domain tracking that was incorrectly setup or broken dashboard, FirstClick can help!

Conversion Tracking

Our Analytics Audit can assist in delivering advice around setting up or reviewing the current setup of your conversion tracking. Whether its event tracking or UTM codes, our Analytics experts will be able to provide you with the most appropriate method for tracking conversion on your site.

Attribution Modelling

Understanding what your ROAS or ROI is can be a complex process; choosing between attribution models and applying this to the data and getting valuable and actionable answers out. FirstClick can review your Analytics account, build and apply the most appropriate attribution model and provide you with a detailed report demonstrating the effectiveness of your internet marketing endeavours.

Data Insights

If you just need an expert eye to run over your data, pulling out valuable insights, we can help! We love data and we know how to interrogate it… Find out how people are engaging with your site, how they are finding it, what’s working, what’s not working and what you need to do based on our findings.

Setup Analytics Audit

Setting up Google Analytics can be a daunting task… Do you use classic, universal or perhaps you are considering using Google Analytics Premium. FirstClick can advise you on the best way to setup and implement Google Analytics throughout your site. Conversely we can also review a recent setup to ensure that it is both working and scalable for your site and business needs.

Google Tag Manager

Google Tag Manager is a fantastic new tool that allows site wide distribution of tags such as Google Analytics. FirstClick can setup, implement or audit your Google Tag Manager account.

We also offer a range of other Analytics Audit services, so if you need help from one of Australia’s largest independent digital marketing agencies, get in touch and see how we can help.


Our performance-based approach and premium service have enabled us to develop a blue-chip client list that includes Medibank, ahm, Foxtel, Toyota and Lexus.

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