Here we take you on an introductory tour of Multi-Channel Funnels within Google Analytics. It really is essential reading given that Multi-Channel Funnels applies a multiple touch-point model to give percentage values to all traffic channels that contributed to a completed goal, not justg the last click… enjoy!

Google Analytics may be free, but is it costing you money? On first impressions the reports look fantastic -– you can find out how many people are visiting your site, from where and which sources send you the most visits. It’s a marketers dream! But…is this data truly helping you to make the right business [...]

As we all know, social media has taken the world by storm, and latest statistics show that Australians are spending more time on social networking sites than ever before. The average Australian will access some form of social networking up to 12.4 times per month [Source:AIMIA / Sensis Social Media Report, May 2011]. Search engines, particularly Google and Bing have [...]

Recently, Google Analytics Blog made 2 announcements: Google Analytics will soon be able to provide real time data and Google has released Google Analytics Platinum, a  paid version of Google Analytics targeted specifically at corporate enterprises. Real Time Reports Up until now, Google Analytics has only been able to provide reports on visits up to at least 24 hours in the [...]

Earlier this year, Google Analytics released the Site Speed Report which allowed site owners to monitor page speed. Google happens to use page-load speed as one factor when ranking websites and measuring quality score. So now, as well as being able to track usability metrics through bounce rates, time on site and page views, you can also help identify problems using [...]

Yesterday Google announced its multi-channel conversion funnel reports are finally out of Beta and available to all Analytics profiles. We have been anticipating this release for quite some time now, initially Google has released 5 reports which will give you full path analysis data for conversions over a 30 day period. What is it? The ability to [...]