At the Google Analytics Summit in Mountain View last week, many new updates were announced including the introduction of Doubleclick integration features to Google Analytics.
This month Google has stopped providing keyword data for Organic Search. What does this mean? We have conducted analysis and share our findings in our latest blog.
Despite Google stating they would no longer announce any of the rolling Panda updates, they have confirmed that a new Panda began going live on July 18. In today’s blog we will share our findings on this latest roll out.
Are you preparing to sit for the Google Analytics IQ exam? We provide preparation tips and tricks to ensure you not only pass the exam, but do so with flying colours!
Google have announced the release of their new Attribution Model Comparison Tool and we show you how it can be used to add value to your marketing activity.
Did you know that Google Analytics Intelligence Events can alert you to changes to your site activity and help you to prevent any further impact on conversions or other key metrics? Read more here…
Here we take you on an introductory tour of Multi-Channel Funnels within Google Analytics. It really is essential reading given that Multi-Channel Funnels applies a multiple touch-point model to give percentage values to all traffic channels that contributed to a completed goal, not justg the last click… enjoy!
Google Analytics may be free, but is it costing you money? On first impressions the reports look fantastic -– you can find out how many people are visiting your site, from where and which sources send you the most visits. It’s a marketers dream! But…is this data truly helping you to make the right business […]
As we all know, social media has taken the world by storm, and latest statistics show that Australians are spending more time on social networking sites than ever before. The average Australian will access some form of social networking up to 12.4 times per month [Source:AIMIA / Sensis Social Media Report, May 2011]. Search engines, particularly Google and Bing have […]
Recently, Google Analytics Blog made 2 announcements: Google Analytics will soon be able to provide real time data and Google has released Google Analytics Platinum, a paid version of Google Analytics targeted specifically at corporate enterprises. Real Time Reports Up until now, Google Analytics has only been able to provide reports on visits up to at least 24 hours in the […]