Conversion Rate Optimisation, or CRO, is now proving a vital component of digital marketing strategy. By continually optimising websites, companies can capture more leads, sell more products and strengthen relationships with existing customers.
With a solid CRO program in place, you can turn website traffic into revenue – and reap stronger rewards from digital investments.
Yet only a handful of Australian companies are getting it right.
To help dispel some of the myths and uncertainties around CRO, FirstClick has published a concise whitepaper that will help you to implement a rock-solid CRO program this year.
The white paper answers many of the questions about CRO that marketers ask, including:
- Where do you start?
- What technology or resources do you need?
- Does ‘meek-tweaking’ work?
- When do you stop testing and declare a winner?
- Should developer time be factored into CRO programs?
- Who owns CRO?
It then reveals proven methodologies for implementing CRO, including the ‘Test, Learn, Live’ culture and a proven eight-step approach to any optimisation program.
Using the insights from within this white paper, you will learn how to improve the user experience and channel your customers on a clear path through to conversion.