FirstClick wins News Digital Media Account. Australia’s largest online network improves hit rate with SEO and SEM
Sydney, AUSTRALIA – 27 August 2009 – News Limited’s digital division, News Digital Media has chosen FirstClick Consulting, a strategic search consultancy to manage the online network’s search engine optimisation (SEO) and search engine marketing (SEM) campaigns for News Digital Media’s news sites which includes news.com.au, News Ltd’s masthead sites and community news network.
FirstClick won both the SEO and SEM accounts in a competitive pitch from the incumbent agencies underlining the importance of FirstClick’s focus on the synergies between SEO and SEM.
“It’s a great honour to be selected by News Digital Media to manage their search marketing initiatives. This is a big recognition for our team as it validates FirstClick’s domain expertise in this area.”
“News Digital Media is a savvy player in the online arena and they place a high value on how SEO and SEM support their business objectives. We believe we met NDM’s requirements with our proven strategic search marketing methodology,” said Grace Chu, founder and managing director at FirstClick Consulting.
The clincher, according to ___________, ________ for NDM, was FirstClick’s return on investment approach to search marketing and how they would take the company’s SEO and SEM initiatives to the next level.
“FirstClick will help us become more strategically engaged in our search marketing activities. They were able to structure a formula to help us understand not only when and how often our visitors viewed our sites, but to also help structure our advertising opportunities for maximum ROI.”
“FirstClick’s analytics and reporting tools are already proving essential for making good business decisions on marketing investments,” added . “FirstClick proved to us that they understood our business objectives and were able to provide incremental value add.”