FirstClick leading the way in gender equality in Search Marketing

In an industry dominated by males, FirstClick Consulting is pioneering the employment and advancement of women in Search Marketing in Australia.

As well being led by our very own female entrepreneur, Grace, 50% of the senior leadership team at FirstClick are women.

There are six part-time career mums on the FirstClick team, including members of the management team all the way through to the marketing assistant. FirstClick has always been very forward-thinking in terms of not only supporting, but advancing women who choose to have a family.

42% of total staff are female and we are aiming to hit our target of 50% female employment in 2014.  We’re always on the search for great female search marketers to join the team. Unfortunately it’s an industry that’s heavily dominated by men, and we aim to change that by providing incentives like career advancement and flexible working arrangements for mums.

Some of you, our clients, are also leading the way in promoting women in business through your own involvement in the ‘Supplier Commitment’, launched by the Male Champions of Change, aimed at encouraging big brands to take on female suppliers. We applaud this.

We will continue to drive initiatives to help encourage women to join our ranks and are proud to be the leading agency promoting gender equality in our industry.

Please get in touch if you have any questions or suggestions on how we can continually raise the awareness of this issue in search.

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