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Just how effective is your video ad spend?

With mobile devices these days almost being glued to people’s retinas no matter whether they’re walking, sitting on public transport or with companions at a café, we have become a nation attached to our handsets, yearning for constant entertainment, and now there is no excuse not to be up to date with the latest digital content.

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Video Marketing: YouTube VS Self-Hosted

In 2011, more than 50% of Aussies aged 18 to 29 watched videos online, with an average of 10.2 hours of video per viewer per month. In the same year, we consumed 11bn videos online, a whopping 550% increase on 2007. That’s a lot of online video consumption! With insights like these, it makes the case […]

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