As the holiday season draws closer, we put out our stockings and wish each other good cheer, hoping that our ‘nice not naughty’ brings us much–deserved rewards disguised as love and Christmas gifts. But what returns can your business expect come Christmas?
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Apps are appearing everywhere from phones and tablets to watches, cars and smart TVs – they have changed how we interact with devices and websites and now they’re changing the way we search.
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Google has recently introduced a free, ad supported version of their Google Play Music product. But could this be part of a larger strategy for the business? And could this signal the end for the likes of Spotify?
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There’s already evidence of lots of news and innovation in search marketing this month. It’s no surprise that the majority of the updates revolve around Google; with their continued plan for world domination!
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PwC has just released its Australian Entertainment & Media Outlook report, which predicts that internet advertising will account for 51% of paid marketing spend in Australia by 2019.
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