Archive by Author

How to Get Your SEO and SEM Working Together

As you know, SEO deals with your organic listings and SEM deals with your paid search advertising. The two are completely separate. Or, are they? When you think of a paid ad, it’s easy to assume that you pay for every click they generate, but research shows that just isn’t true. Where Do Those Clicks Really Come From? When we think of the […]

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Why Page Load Speed is so Important to your business

Earlier this year, Google Analytics released the Site Speed Report which allowed site owners to monitor page speed. Google happens to use page-load speed as one factor when ranking websites and measuring quality score. So now, as well as being able to track usability metrics through bounce rates, time on site and page views, you can also help identify problems using […]

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Google Launches Flight Search

Back in July, Google announced that they had plans to develop a new flight search functionality when they acquired ITA software, which tracks flight times and fares. Therefore, it came as no surprise this week when Google launched its new Flight Search feature in the US. Integrating ITA data into search results isn’t something new. […]

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Google Changing Search Landscape Again?

Google officially announced that the new ‘jumbo’ sitelink format that they have been testing since April is here to stay. Google sitelinks, launched in 2006, were originally introduced to help users quickly navigate to popular pages on a site. The new expanded sitelink format is an extension of this service, enabling searchers to identify the […]

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Google & FirstClick Go Social

Have a look around. Take a good look. Notice anything? We’ve been working hard here at FirstClick to give our website a fresh new design. But it’s not just pretty! Along with our shiny new look, it should be a little easier to use and even more helpful. New at FirstClick We look forward to […]

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