Welcome to the start of the month and a new financial year! There’s already evidence of lots of news and innovation in search marketing and we’re not yet one month in. It’s no surprise that the majority of the updates revolve around Google this month; with their continued plan for world domination! Read on to find out about the not-to-be-missed updates from the past few weeks.
Internet to take half of Australian adspend
A new report by PWC suggests that the internet will account for just over half (51%) of adspend in Australia by 2019, up from 34% in 2014.
The report talks about some dramatic shifts, three key takeaways that stood out in regards to search marketing were:
- Search will continue to be the dominant form of internet advertising rising from $2.4bn today to $3.9bn by 2019
- Display advertising is projected to grow from $1.4bn to $2.2bn and classifieds will grow from $929m to $1.363bn
- By far the fastest growing area of internet advertising will be video, which PwC anticipates will triple in five years from AU$176m to $608m.
To find out more you can read the full report here: Internet advertising predicted to hit 51% of total ad spend by 2019
Google plans to add buy buttons to its search results pages on mobile devices
Google has revealed that they are adding ‘Shop on Google’ buy buttons to its paid search results on mobile devices. That means improved mobile experiences that are easier to navigate, faster to load, and no more poorly designed checkouts to fumble your way through. Consumers will be directed to a Google managed ecosystem driven by a product feed (Google Shopping) where you will able to select sizes, colours, quantity, type, and a host of other options.
Although a natural step to align mobile purchasing with the continued skew towards consumer mobile behaviour, there has been some opposition from retailers fearing this initiative will remove their ability own the customer data at point of purchase.
You can read more about this in our recent article: One Button To Rule Them All
Google Maps Warns Users When Their Destination Will Be Closed
In June, Google updated its maps and added in a nifty new feature where users will receive a warning when they are about to navigate to a place that will be closed at time of arrival. It is important to note that this information is taken directly from the information in your Google My Business account and not from the structured data on your website.
Although this is a small update, it is a timely reminder to update your Google My Business Pages and ensure that all addresses, contact details and opening hours are up to date for your business.
Google Adds Pinterest, Vines, Recipes and More to New Mobile Search Carousel
Google recently announced an addition to its mobile search results that will give people quick access to what the company feels are searchers’ “favourite” websites:
“Whether you are looking for Pinterest pins, Vines, Houzz idea books or Food Network recipes, you can now browse through more content from your favourite websites within Google search results on your mobile device.”
The content will be shown in a carousel format on mobile. Google has not yet confirmed how they will determine which content is shown in the search carousel; it will be interesting to see if any publishers see a decline in their organic traffic once this mobile update rolls out. We will keep an eye on it, stay tuned!
Other updates worth noting:
– Google has been talking of a Panda update soon, according to Google’s Webmaster Trends Analyst, Gary Illyes we can expect an update/refresh to be taking place in the upcoming weeks. It’s important to note that this was referred to as a data refresh, not a major algorithmic change. The FirstClick SEO team will be monitoring this closely and will report on any notable changes!
– DuckDuckGo (a competitor of Google, described as the search engine that doesn’t track you) is celebrating the fact that, for the first time ever, the privacy-focused search engine has exceeded more than 10 million searches per day. DuckDuckGo’s popularity has now grown 600% in two years.
– Google Trends has been updated to provide minute-by-minute data on trending searches.
– Google is going to add cross-device measurement to DoubleClick, in addition to supporting programmatic buying and native ads across the platform. They recently unveiled these products at the DoubleClick Leadership Summit.
– Google has been testing a “slow to load” label in mobile search results, the labels have been appearing as yellow hazard signs, warning the user of a slow experience. This is a timely reminder to look at page speed and ensure your site is not experiencing slow load times, having ones of these warning labels would potentially affect click-through-rate from Google search results pages.
Interesting articles we have been reading:
– How Changing One Word Increased Revenue by $330,000
– How to get back 14 hours of your life (every month)
– The future of mobile ecommerce & how Google plans to own it (and you)
– Google Start-up Aims to Bring Fast, Free Wi-Fi to Cities
– 3 Small Changes That Cut the Emails I Receive by 20%
Have you seen anything interesting you think we should have included in the round-up? Be sure to let us know. The FirstClick team love all things search so don’t be shy about commenting or getting in touch for a chat.